# Clearly Design > Design studio for SaaS founders. Brand, website, and product design. > Website: https://clearly.design > Book a call: https://app.cal.com/clearlydesign/discovery > Machine-readable pricing: https://clearly.design/pricing.md > Guide for autonomous agents: https://clearly.design/AGENTS.md > Full URL index: https://clearly.design/sitemap.xml ## What We Do - Brand identity (logo, guidelines, visual systems) - Website design and development (Next.js, Framer, Webflow) - Product design (research, wireframes, prototypes, design systems) - AI product design (trust, transparency, user control) ## Who We Work With SaaS founders and product teams, typically early to growth stage. We specialize in 0-1 product development and helping technical teams ship faster with better design. --- ## Decision Guides Practical comparisons to help SaaS teams make better decisions about design, platforms, and hiring. - [Design Agency vs In-House Designer for SaaS](https://clearly.design/resources/design-agency-vs-in-house-designer-saas): Weighing a design agency against an in-house hire? There's a third option most SaaS founders don't know about. Here's how to think through the decision. - [Design Subscription vs Design Agency for SaaS](https://clearly.design/resources/design-subscription-vs-design-agency-saas): Comparing design subscriptions and traditional agencies for SaaS? An honest breakdown of what each model delivers and who it's right for. - [DIY Design vs Hiring a Professional Designer for SaaS](https://clearly.design/resources/diy-design-vs-professional-designer-saas): Can you use Canva and DIY tools for your SaaS brand, or do you need a professional designer? An honest comparison for founders watching their budget. - [Fixed-Price Design Project vs Monthly Retainer for SaaS](https://clearly.design/resources/fixed-price-vs-retainer-design-saas): Should you hire a designer for a fixed-price project or a monthly retainer? Here's how to decide based on your actual design needs and company stage. - [Framer vs Custom Development for SaaS Companies](https://clearly.design/resources/framer-vs-custom-development-saas): An honest comparison of Framer and custom development for SaaS marketing sites. When each makes sense, what most founders get wrong, and how to decide. - [Freelance Designer vs Fractional Design Partner for SaaS](https://clearly.design/resources/freelance-designer-vs-fractional-design-partner): Freelance is easy to start. For ongoing SaaS design needs it often breaks down. When to use freelance vs a fractional design partner, and how to decide. - [SaaS Website Template vs Custom Design](https://clearly.design/resources/saas-website-template-vs-custom-design): Should you use a template or invest in custom design for your SaaS website? An honest comparison based on stage, budget, and what actually drives conversions. - [Webflow vs Framer for SaaS Marketing Sites](https://clearly.design/resources/webflow-vs-framer-saas-marketing-site): Webflow and Framer are both solid. The right one depends on who owns your site after launch. An honest comparison for SaaS teams. - [When to Invest in a Design System for Your SaaS](https://clearly.design/resources/when-to-invest-in-design-system-saas): Is it too early for a design system? Too late? Here's how to know when a design system becomes a strategic investment vs. premature optimization for your SaaS. - [When to Redesign Your SaaS Website (And When to Wait)](https://clearly.design/resources/when-to-redesign-your-saas-website): Most SaaS companies redesign at the wrong time. When your site is costing you deals vs when the real constraint is upstream of design. --- ## Services (Fixed-Price Projects) - [Ship fast with AI. Get consistent design without slowing down.](https://clearly.design/projects/design-systems-ai) — $8-12K, 2-4 weeks - [You built 80% of it. We take it the last 20%.](https://clearly.design/projects/finishing-partner) — 1-6 weeks - [Stop paying for 80% of software that you don't need](https://clearly.design/projects/internal-tools-replacement) — $12-20K, 3-4 weeks - [You found product-market fit. Now you need code that scales.](https://clearly.design/projects/mvp-rebuild) — $15-25K, 4-6 weeks - [Launch Videos That Actually Explain Your Product](https://clearly.design/projects/product-launch-videos) — $8-10K, 4 weeks - [Your Product Works. Now Make It Look Like It.](https://clearly.design/projects/product-redesigns) — $15-25K, 4-6 weeks - [Launch your SaaS site in 2 weeks, not 2 months](https://clearly.design/projects/saas-launch-sites) — $8-12K, 2 weeks - [Build an MVP That People Can Actually Use](https://clearly.design/projects/ux-first-mvp) — $15-25K, 4-6 weeks - [Time to Rebuild Your Website the Right Way](https://clearly.design/projects/website-redesigns) — $8-12K, 3-6 weeks --- ## Case Studies - [Candidate Portal: Transforming Recruitment with a UX-First Platform](https://clearly.design/case-studies/cas-candidate-portal) — Cloud Accountant Staffing - [Modernizing an Established Property CRM with AI, One Working Prototype at a Time](https://clearly.design/case-studies/nekst-crm-ai-redesign) — Nekst.com - [Building Nekst Directory: A Two-Sided Marketplace MVP for Real Estate Professionals](https://clearly.design/case-studies/nekst-directory) — Nekst.com - [Creating ScribeKit: From $10K+ in SaaS Costs to Under $2 per Project](https://clearly.design/case-studies/scribekit-podcast-transcription) — Podcast Production Agency - [Designing Live Q&A for Suggestion Ox: A New Feature That Had to Feel Native](https://clearly.design/case-studies/suggestionox-live-qa) — Suggestion Ox - [Designing Budgets for Wealthstack: Bringing Monthly Cashflow into a Long-Term Planning Tool](https://clearly.design/case-studies/wealthstack-budgets) — Wealthstack --- ## Open Source Tooling we've published that backs our methodology. Useful for engineers and AI agents working alongside Clearly Design's design systems. - [design-skills](https://github.com/clearlydesign/design-skills) - Claude Code skills for design teams. Includes `design-system-scaffold` (audits any frontend project and scaffolds an AI-ready design system in place, non-destructive, supports Vue/Nuxt, React/Next, framework-agnostic). MIT licensed. --- ## Articles ### Designing for AI Series hub: https://clearly.design/series/designing-for-ai AI products require fundamentally different design thinking. This series covers the patterns, principles, and practices for building AI-powered experiences that users actually trust and enjoy. - [Why AI Products Fail (And How Better Design Saves Them)](https://clearly.design/articles/ai-design-1-why-ai-products-fail-and-how-better-design-saves-them) - [Advanced AI Patterns: Personalization, Learning, and Adaptive Systems](https://clearly.design/articles/ai-design-10-advanced-ai-patterns) - [Implementing AI Design Systems: Components, Guidelines, and Team Processes](https://clearly.design/articles/ai-design-11-implementing-ai-design-systems) - [The Future of Human-AI Collaboration: Emerging Trends and Design Implications](https://clearly.design/articles/ai-design-12-future-of-human-ai-collaboration) - [How to Design User Experiences That Make AI Feel Human](https://clearly.design/articles/ai-design-2-how-to-design-user-experiences-that-makes-ai-feel-human) - [Building Trust in AI Systems: The Foundation of User Adoption](https://clearly.design/articles/ai-design-3-building-trust-in-ai-systems) - [Designing for AI Failures: Error States and Recovery Patterns](https://clearly.design/articles/ai-design-4-designing-for-ai-failures) - [How to Turn AI into a Co-pilot, Not a Black Box](https://clearly.design/articles/ai-design-5-how-to-turn-ai-into-a-co-pilot-not-a-black-box) - [Designing Conversational AI: Beyond the Chatbot Paradigm](https://clearly.design/articles/ai-design-6-designing-conversational-ai) - [AI in Traditional Interfaces: Beyond Chat Bubbles](https://clearly.design/articles/ai-design-7-ai-in-traditional-interfaces) - [Testing & Iterating AI Features: Beyond Traditional UX Methods](https://clearly.design/articles/ai-design-8-testing-and-iterating-ai-features) - [Multi-Modal AI Experiences: Designing Beyond Text](https://clearly.design/articles/ai-design-9-multi-modal-ai-experiences) ### AI-Ready Design Systems Series hub: https://clearly.design/series/ai-ready-design-systems Stateless AI sessions need stateful documentation. This series walks through rebuilding a design system as the source of truth that AI coding tools and the people working alongside them both read from, every session. - [How we structure design systems to be read by AI](https://clearly.design/articles/ai-ready-ds-1-how-we-structure-design-systems-for-ai) - [The five-tier structure of an AI-ready design system](https://clearly.design/articles/ai-ready-ds-2-five-tier-design-system-structure) - [Audit before you scaffold: meeting projects where they are](https://clearly.design/articles/ai-ready-ds-3-design-system-audit) - [Wiring design tokens through Tailwind v4 (Nuxt and Next)](https://clearly.design/articles/ai-ready-ds-4-design-tokens-tailwind-v4) - [Writing component specs an AI can actually use](https://clearly.design/articles/ai-ready-ds-5-component-specs-for-ai) - [When the design system and the code disagree](https://clearly.design/articles/ai-ready-ds-6-design-system-code-disagree) - [Turning a one-project pattern into a reusable Claude Code skill](https://clearly.design/articles/ai-ready-ds-7-claude-code-skill) ### Branding is your product's personality Series hub: https://clearly.design/series/branding-is-product Branding has shifted from a marketing tactic to a product decision. When you're building fast, branding feels like something you can postpone. But users don't experience “later.” They experience the product exactly as it shows up today. Brand is a product's personality that makes someone coming back for more or forgetting you, and your product team is responsilble for shaping that experience. - [Branding is a product decision, not a marketing layer](https://clearly.design/articles/branding-1-branding-is-a-product-decision) - [Defining product identity early is cheaper than fixing it later](https://clearly.design/articles/branding-2-defining-product-identity-early) - [How feature growth quietly separates products from their identity](https://clearly.design/articles/branding-3-feature-drift) - [Consistency is how unknown products earn trust](https://clearly.design/articles/branding-4-consistency-is-how-you-earn-trust) - [Differentiation comes from clarity, not novelty](https://clearly.design/articles/branding-5-differentiation-through-clarity) - [Why speed comes from constraints, not options](https://clearly.design/articles/branding-6-speed-comes-from-constraints) - [Why brand clarity turns speed into something durable](https://clearly.design/articles/branding-7-brand-clarity-turns-speed-into-something-durable) - [Scale breaks products that don't know what they are](https://clearly.design/articles/branding-8-scale-breaks-products-with-no-clarity) ### The New Craft Series hub: https://clearly.design/series/the-new-craft As AI tools make professional-looking design accessible to everyone, craft becomes the differentiator. This series explores how real design craft evolves in an AI-driven world, and how to spot the difference between commodity and craft. - [Everyone has the same AI tools. That's exactly why craft matters more](https://clearly.design/articles/craft-1-why-craft-matters-more-in-ai-world) - [Design isn't the deliverable: It's the hidden work that makes products succeed](https://clearly.design/articles/craft-2-the-hidden-work-make-products-succeed) - [Standing out when everyone has the same tools](https://clearly.design/articles/craft-3-standing-out-when-everyone-has-the-same-tools) - [My actual AI workflow after 22 years in design](https://clearly.design/articles/craft-4-my-actual-ai-workflow) - [The multiplication effect: Why AI-augmented teams beat AI-augmented individuals](https://clearly.design/articles/craft-5-the-multiplication-effect-in-the-new-craft) - [The craft test: Questions that reveal whether you're getting real design or AI commodity](https://clearly.design/articles/craft-6-the-new-craft-test-real-or-commodity) ### The Judgment Layer Series hub: https://clearly.design/series/the-judgment-layer As AI collapses the cost of execution, the most valuable thing a product team can have isn't faster output, it's clearer judgment about what to build and why. Crafting this first helps you move at the speed of thought when executing. - [The Execution Collapse](https://clearly.design/articles/judgment-layer-1-the-execution-collapse) - [The Three Roles Are Becoming One (And That's a Problem)](https://clearly.design/articles/judgment-layer-1-the-roles-are-converging)