
Product Discovery & Design
- Working prototypes as discovery instruments
- UX strategy, audits, and product direction
- Interface design and design systems
- Prototype-to-production handoff
Capture your vision to stand out
We design and build custom websites, AI-native design systems and working prototypes that make your product stand out.

“Big difference from static Figma. It closes the gap and requires less imagination.”
Portfolio
AI collapsed the cost of building. What it didn't collapse is knowing what to build, how to sequence it, and how to talk about it. That judgment is now where product outcomes are won or lost. We've spent more than 2 decades across starting, buying, and exiting companies learning exactly that, and we bring it to your product as an embedded partner.
Static mockups ask you to imagine how a product will feel and trust that your imagination matches ours. Working prototypes remove the leap of faith. You click through real interactions, react to real behavior, and find out what you're actually building while it's still cheap to change your mind.
Crafting detailed prototypes
Interactive mini apps you can put in front of your team and users, not frames you have to explain.
Easy to change, fast to learn
Iterate on the idea itself, not just the pixels. Kill weak directions in days, not sprints.
Decisions made visible
Every prototype is a decision you can stand inside before production makes it permanent.
Senior judgment & taste
Decades of product experience deciding what deserves to exist, not just how it looks.
Most of the value we create happens before anything is built. Engagements are weighted toward working through uncertainty with you: what to build, how to sequence it, how to tell its story. Then we shape it into a product direction, and only then move into production.
Working through ambiguity
We open with discovery questions, not scope questions. The goal is surfacing what's uncertain, not estimating deliverables.
Shaping from first principles
Prototypes converge into a clear product direction your whole team can see and agree on.
Engineered for your team to plug in
Production moves fast, guided by everything the prototype already resolved.
Embedded, not on-demand
Slack, Looms, and check-ins as a partner inside your team, not a ticket queue.
A prototype from someone who's never carried a product to production is a guess. Ours is a bet with informed decisions. We've shipped to production for 20+ years. So when the prototype says 'build this,' we know what that costs and how to get there.
Prototype to production
We can translate prototype code toward your production stack, so discovery work feeds the build instead of getting thrown away.
Your stack, respected
Our go-to is a fully featured React prototype with a pipeline to anything you might need it in, Laravel, Ruby on Rails, Vue or anything else.
AI-ready design systems
Documentation and tokens structured so AI coding tools and humans read from the same source of truth.
UX Guides
Keep building with our embedded UX skills for your coding agents to produce consistent results.
“A prototype-first approach was great. It's nice to be able to iterate fast, and it would be nice to have a way for the LLM to translate that back into the actual app seamlessly.”


Some of the clients we've had the pleasure to work with.
“Unlike freelancers and agencies I've used, Francois and his team take a true partnership approach to design. They always envision themselves as “owners” in the outcomes which leads to a much higher quality of work and service. 10 out of 10, would recommend!”

“I've had the pleasure of working with Francois as our UX designer for the last few years at Castos, and can't say enough great things. Him starting Clearly Design as a design-as-a-service offering is a no brainer. If you're a SaaS company looking to put product and design first, work with Francois. Your MRR will thank you.”

“Clearly Design is a wonderful solution for any business that needs top-notch design work. I had the best experience and was impressed by the designs, turn around time, and communication. Truly a great experience!”

“Francois has consistently demonstrated exceptional skills and dedication in website development for Camps with Friends. His clear communication, timely deliveries, and unwavering commitment to providing a high-quality product have made working with him a remarkable experience. We wholeheartedly recommend his design services for anyone seeking top-notch branding, marketing websites, and product design.”

“Francois is an incredibly talented creative with strong creative direction, user experience research and development, and hands-on design production. Francois is one of the people I will always want on my team.”

Executive Creative Director @ Group Africa Marketing
“Francois and his team have helped me personally as well as Canada Abroad with numerous design and website projects and are still easily approachable to provide advice to help out when required. I've dealt with a lot of IT professionals in my career but there aren't many who understand exactly what is required straight off the bat and have the familiarity to lead you to a new and innovative solution and design. I can without a doubt vouch that you will be in safe hands with Francois and his team from Clearly Design.”

“Francois ran a brand and website refresh project for Bean Ninjas which I was super happy with! We've received compliments on our new website. But not only does it look great it's helping us to have conversations with more potential clients. Francois worked collaboratively with our copywriter and was a strong project manager and communicator throughout. I highly recommend his services.”

“Francois is brilliant both from a creative and development point of view. His attention to detail is astounding and he consistently delivers top quality work and on time. He is able to grasp any brief I send him but is also proactive enough to suggest his own ideas and additions which are always welcome. I have never dealt with such a stable, creative genius!”
Account Director @ eMethod
“Francois is exactly what you want in a designer: fast, effective, and pleasant to work with.”

“Francois brings a level of detail and dedication to his craft that is unmatched in the space. His ability to bring even the most vague concepts to life is a true super power!”

Founder/Publisher @ WP Minute
“Having worked with numerous designers in the past, I can confidently say that Francois brings an unrivaled level of detail and product thinking. He goes beyond just the aesthetics of design, always digging deeper to consider how design decisions impact the product, brand, and the broader customer experience. You definitely want Francois on your product team!”

“Amazing! Our site has been live only a couple weeks and I've already received several comments about how great it looks. Our message is presented loudly and clearly. For previous websites I've had to be much more involved in the minutia. Francois took our ideas and copy, and came up with a beautiful design in the first go. He made the whole process very easy, stress-free, and we have a beautiful result!”

“If your team needs great design, but you don't want to hire in-house, I highly recommend checking out our designer partner at Rosie, Clearly Design. Flat monthly fee, quick turnaround, and high level of execution. We've been with Francois for months and it's made a tremendous impact on the business.”

“Francois is an amazing talent. They made the process of rebranding my company extremely easy. From helping with the visual aspect to also creating a lot of copy based on the resources I provided, we managed to roll out a fresh, modern website that looks incredible in under 3 months. His communication and follow up is amazing and gives constructive feedback along the way to ensure you are making the best choices for your business. Will continue using Francois for all my design needs in the future.”

“Francois is a magician! If there is anything digital you would like to do, Francois can make it happen, with style, finesse and most importantly, on time. I learnt a great deal when working with Francois on the Kaya FM website. The turn around times were enough to break anyone, but Francois always had a way to present the solution on time. Working with Francois was a great pleasure. I would recommend him and Creative Ink any day!”

Account Director @ Creative Ink
“Had the privilege of collaborating on a few projects with Francois. He's super talented and easy to work with. :)”

Services



Pricing
Sprint
Start hereTwo focused weeks on one initiative. It's the easiest way to see how we work together.
$3,750per 2-week Sprint
Book a call and we'll scope it out.
Two focused weeks on one thing that matters: a feature, a design system, or a prototype your team can click through and build from.
Book a discovery callWhat's included
Standard
Most popularDelivering design work as and when you need it, completely asynchronously.
$4,995/month
Pause or cancel anytime.
You've got engineers shipping every week and one design workstream that needs a senior owner. Async and steady.
Get StartedWhat's included
Advanced
Double the capacity with availability for check-ins as required.
$7,495/month
Pause or cancel anytime.
Same kind of team as Standard. You just need two workstreams moving at once, or tighter loops with your engineers.
Get StartedWhat's included
* Pricing in USD. Canadian Clients are subject to sales tax.
Process
From your messiest open question to a decision you can ship.
Here's how we work with your team.
01
We onboard, then open with discovery questions, not scope questions. What's uncertain? What decision is blocking you?
02
We work through it as a working prototype you can react to, share, and pressure-test. Iterate until the direction is obvious.
03
With the decision resolved, production moves fast. We design, build, or hand off to your team with tokens and docs your developers can build straight from.
See if these help answer your questions or reach out — we're here to help.
Practical guidance for product teams navigating the intersection of design and technology.

An AI-ready design system is the source of truth AI coding tools read every session: tokens, specs, and docs, not a new component library to install.
Read the series
Your design system can be an AI-ready source of truth when you structure tokens and specs so coding agents load your files instead of guessing from screenshots.

Build a five-tier design system structure before AI-generated UI scales. An AI-ready folder stack for SaaS product teams using Cursor and Claude Code.

Audit your design system for drift and dead UI before you scale AI generation. Checklist, and when to bring a partner.

Semantic design tokens in Tailwind v4 for Next.js. Two layers, one source of truth, so accessible color contrast pairs stay intentional and WCAG-minded.

Jump on a discovery call. Bring your messiest open question, the one that's blocking the build. That's exactly where we start.
Our Products
Between client projects, we design, build and run our own products. It keeps our craft sharp, and every pattern we bring to your team has already been tested on real users.

Design systems for AI tools
Your brand as a live, hosted design system that Claude Design, Cursor and ChatGPT can read, so AI output is on-brand from the first prompt.
tasteprofile.io
Digital business cards for teams
Digital business cards, email signatures and review capture that turn every person on your team into a marketing channel.
nodcards.com
Dynamic QR codes & short links
QR codes you can re-point after they're printed, with scan analytics, smart routing, and an API and MCP server for AI agents.
mylink.center