Sep 28, 2025

8 min read

Designing for AI (7/12)

AI in Traditional Interfaces: Beyond Chat Bubbles

Francois Brill

Francois Brill

Founding Designer

AI in Traditional Interfaces: Beyond Chat Bubbles

Every company is adding AI to their product. And most of them are doing it the same way: slap a chat bubble in the corner and call it done.

Here's the problem: chat is just one interaction pattern for AI. And for many workflows, it's actually the worst option.

Users don't want to context-switch to a chat window when they're in the middle of designing, writing, or analyzing data. They don't want to describe what they need in sentences when they could just click a button. They don't want to learn a new interface when they've already mastered the existing one.

The best AI feels invisible, integrated seamlessly into existing workflows rather than bolted on as an afterthought.

This article explores how to embed AI intelligence directly into traditional interfaces, creating experiences that enhance rather than disrupt what users already know and love.

The Chat Bubble Problem

Chat interfaces for AI have become the default because they're easy to build. You don't need to redesign your entire product, just add a chat component and connect it to an LLM.

But ease of implementation doesn't equal ease of use.

Why Chat Often Falls Short

Context switching: Users must leave their current task to describe what they need

Translation overhead: Users must translate their visual or structural needs into text

Integration friction: Chat outputs often need manual copying and pasting back into the interface

Learning curve: Users must learn how to prompt effectively for each specific use case

Chat works great for certain scenarios: exploratory questions, complex multi-step interactions, or when users don't know exactly what they need. But for common, repeated workflows? Traditional interface patterns enhanced with AI intelligence work much better.

The AI Integration Spectrum

AI integration exists on a spectrum from completely invisible to explicitly collaborative. Understanding this spectrum helps you choose the right integration approach for each feature.

Passive Enhancement

AI works behind the scenes. Users barely notice it's there.

This is AI at its most subtle: improving existing features without changing the interface at all. The experience gets better, but the interaction model stays the same.

When to use this:

  • Improving search result relevance
  • Personalizing recommendations
  • Smart content categorization
  • Fraud detection and security

Design principle: The interface looks and feels the same, but outcomes improve.

Example in action

Spotify doesn't explain its recommendation algorithm, it just creates playlists you actually want to listen to. The AI is essential to the experience but invisible to the user.

Contextual Suggestions

AI offers help at the right moment, in the right place.

This is AI as a helpful assistant that appears when needed but stays out of the way otherwise. Suggestions are contextual, timely, and easy to accept or dismiss.

When to use this:

  • Writing and content creation
  • Design work with multiple options
  • Data entry and form completion
  • Code development

Design principle: AI anticipates needs and offers suggestions inline, without interrupting flow.

Example in action

Gmail's Smart Compose suggests the next phrase as you type, appearing in gray text you can accept with Tab. It's contextual (based on what you're writing), non-intrusive (easy to ignore), and efficient (one keystroke to accept). You stay in your writing flow.

Active Collaboration

AI and human work together on tasks in real-time.

This is AI as a true collaborator, actively participating in the work alongside the user. The AI isn't just suggesting, it's creating, modifying, and iterating based on continuous feedback.

When to use this:

  • Complex creative work
  • Iterative problem-solving
  • Multi-step analytical tasks
  • Learning and skill development

Design principle: AI contributions are visible and modifiable, enabling true human-AI collaboration.

Example in action

GitHub Copilot doesn't just suggest code snippets. It writes entire functions that you can then modify, iterate on, and customize. The AI writes, you review and edit, the AI learns from your changes. It's a collaborative coding session.

Four Core Integration Patterns

Beyond the spectrum of visibility, there are specific interface patterns that work particularly well for AI integration.

The Sidebar Assistant

AI lives in a persistent panel alongside the main interface.

The sidebar pattern gives AI permanent real estate without taking over the primary workspace. It's always accessible but never in the way.

Key characteristics:

  • Context-aware based on current work
  • Persistent across different tasks
  • Collapsible when not needed
  • Rich interface for AI interactions

Best for:

  • Research and reference tools
  • Multi-step AI workflows
  • Context-heavy interactions
  • Teams needing ongoing AI support

Example in action

Notion AI appears as a sidebar that knows what you're working on. Writing a project brief? It suggests relevant templates and research. Creating a task list? It offers project management best practices. The AI context changes based on your content, but the interaction pattern stays consistent.

Design considerations:

  • How do you communicate what the AI sees and knows?
  • When should the sidebar proactively show information?
  • How do users control sidebar behavior?

Inline Intelligence

AI suggestions appear directly within the content or interface.

Rather than a separate AI component, intelligence is woven directly into the interface where users are already working. This is the least disruptive pattern.

Key characteristics:

  • Appears exactly where needed
  • Minimal visual footprint
  • Instant acceptance or dismissal
  • Feels like enhanced autocomplete

Best for:

  • Writing and content creation
  • Code development
  • Design work with smart suggestions
  • Data entry and forms

Example in action

Grammarly doesn't show a separate panel with writing suggestions. It underlines words directly in your document with colored indicators (red for errors, blue for clarity, purple for engagement). Click an underline to see the suggestion and explanation right there. No context switching required.

Design considerations:

  • How do you make AI suggestions visible without being distracting?
  • What visual language distinguishes AI content from user content?
  • How do users customize suggestion sensitivity?

The Smart Menu

Traditional menus and toolbars enhanced with AI options.

AI features live within existing menu structures, appearing as intelligent alternatives to standard operations. Users access AI through familiar interaction patterns.

Key characteristics:

  • Integrated into existing UI patterns
  • Context-sensitive menu items
  • AI-powered shortcuts and automation
  • Progressive disclosure of capabilities

Best for:

  • Design and creative tools
  • Productivity applications
  • Data analysis software
  • Professional tools with complex operations

Example in action

Figma's right-click menu includes AI options like "Auto Layout" that analyzes your selected elements and suggests optimal layout configurations. It's not a separate AI feature, it's an enhanced version of layout tools users already understand. The familiar right-click pattern now includes intelligent options.

Design considerations:

  • Which menu items benefit most from AI enhancement?
  • How do you label AI-powered options clearly?
  • What's the fallback when AI can't provide suggestions?

Ambient Intelligence

AI observes patterns and proactively automates or suggests improvements.

This is AI that learns from how users work and gradually takes on routine tasks or surfaces relevant insights without being explicitly asked.

Key characteristics:

  • Pattern recognition and learning
  • Proactive suggestions and automation
  • Gradual capability increase over time
  • Respects user preferences and boundaries

Best for:

  • Workflow optimization
  • Smart home and environment control
  • Calendar and scheduling
  • Process improvement tools

Example in action

Google Calendar's appointment scheduling learns your meeting patterns. After booking several coffee meetings for 30 minutes at local cafes, it starts suggesting 30-minute time blocks and relevant locations when you create "coffee with..." calendar events. You didn't teach it this pattern, it learned by observing.

Design considerations:

  • How do users discover what AI has learned?
  • When should AI act automatically vs. suggest first?
  • How do users correct AI when it misunderstands patterns?

Implementation Strategies

Integrating AI into traditional interfaces requires thoughtful technical and design decisions.

Progressive Enhancement

Build interfaces that work without AI, but become better with it.

This is the golden rule of AI integration. Your core interface must function perfectly when AI features fail, are unavailable, or are disabled by users.

Implementation approach:

  1. Design and build core functionality without AI
  2. Identify opportunities for AI enhancement
  3. Layer AI features on top of existing patterns
  4. Ensure graceful degradation when AI fails

Example in action

A design tool's color picker works perfectly fine without AI. But add AI, and it can suggest complementary colors based on your existing palette, analyze accessibility contrast, and recommend trending color combinations. Remove the AI? The color picker still works exactly as users expect.

Key principle: AI should enhance, never replace, core functionality.

Context-Aware Activation

AI features appear when relevant, hide when not needed.

Don't show every AI capability all the time. Surface AI features based on what users are currently doing, reducing cognitive load and interface clutter.

Activation patterns:

  • Task-based: AI features appear when users perform specific actions
  • Content-based: AI options change based on selected content
  • Time-based: AI suggestions appear after patterns emerge
  • Explicit: Users can always manually trigger AI features

Example in action

Adobe Photoshop's Content-Aware Fill only appears in the menu when you have a selection active. It's not always visible because it's only relevant when you've selected content to modify. The AI feature activates contextually, exactly when needed.

Micro-Interactions with AI

Subtle AI enhancements that improve interface responsiveness.

Not every AI feature needs to be obvious. Some of the best AI integration happens in tiny interactions that make interfaces feel smarter and more responsive.

Examples of AI micro-interactions:

  • Forms that predict next field values based on previous entries
  • Loading states that adapt speed estimates based on historical data
  • Smart defaults that remember user preferences
  • Predictive animations that anticipate user actions

Example in action

Amazon's checkout form predicts your address after you type a few characters, not just from your saved addresses but from pattern matching against valid addresses. It feels like smart autocomplete, not AI, but it's making thousands of predictions per keystroke.

Interface-Specific AI Patterns

Different interface types benefit from different AI integration approaches.

Dashboard Intelligence

AI-powered insights and anomaly detection in analytics interfaces.

Dashboards become overwhelming with too much data. AI can surface what actually matters, highlighting anomalies and patterns humans might miss.

AI enhancements:

  • Anomaly detection with visual highlighting
  • Automated insight generation
  • Smart filtering and data exploration
  • Predictive metrics and forecasting

Example in action

Stripe's Dashboard uses AI to flag unusual transaction patterns. Instead of staring at rows of data, merchants see highlighted sections with explanations: "Sales increased 40% compared to last week" or "Unusual refund rate detected." The AI doesn't just show data, it tells you what to pay attention to.

Design pattern: Use visual emphasis (color, size, position) to draw attention to AI-identified insights within existing dashboard layouts.

Form Intelligence

Smart field completion, validation, and dynamic form flows.

Forms are tedious. AI can make them faster, preventing errors before they happen and adapting to user input in real-time.

AI enhancements:

  • Smart field completion based on patterns
  • Real-time validation and error prevention
  • Dynamic form flows that adapt to responses
  • Intelligent field suggestions and defaults

Example in action

TurboTax uses AI to guide users through complex tax forms. Based on your answers to early questions, it dynamically shows or hides entire sections, pre-fills obvious fields, and catches errors before submission. What would be a 100-question form becomes a conversational, intelligent experience.

Design pattern: Progressive disclosure with smart defaults. Only show complexity when necessary, and use AI to predict and pre-fill whenever possible.

Search Enhancement

Natural language understanding and intelligent result ranking.

Traditional keyword search is limiting. AI enables search that understands intent, context, and meaning, not just text matching.

AI enhancements:

  • Natural language query processing
  • Semantic understanding beyond keywords
  • Personalized result ranking
  • Smart result categorization and filtering
  • Query suggestion and refinement

Example in action

Pinterest's visual search lets you take a photo of a chair and find similar items. The search interface looks traditional (a search box), but the AI understands visual concepts, style, color, and shape. You're searching with images, but the interface pattern is familiar.

Design pattern: Keep search interfaces simple and familiar, but enhance results with AI understanding and personalization.

Workflow Automation

AI that learns user patterns and suggests or automates repetitive tasks.

The most powerful AI features are ones that make repetitive work disappear by learning from user behavior.

AI enhancements:

  • Pattern recognition in user workflows
  • Automation suggestions based on repeated actions
  • Smart templates that adapt to usage
  • Process optimization recommendations

Example in action

Zapier's AI watches how you manually move data between apps. After you've manually copied customer info from emails to your CRM a few times, it suggests: "Want me to automate this? I've noticed you do this often." The automation is built from observed behavior, not manual configuration.

Design pattern: Observe first, suggest later. Let AI learn patterns before offering automation, and always let users approve before automating.

Design Considerations for Integration

Technical implementation is only half the challenge. Visual and experiential integration is equally critical.

Visual Integration

AI features must feel native, not bolted-on.

Visual consistency: Use your existing design system for AI features

Clear AI indicators: Make it obvious when AI is involved, but don't overuse sparkle icons

Spatial integration: AI elements follow existing layout principles and information hierarchy

Interaction patterns: AI features use familiar interaction models (clicks, hovers, keystrokes)

Principle: Users should think "this interface got smarter" not "they added AI to this."

Performance and Latency

AI features can't slow down core functionality.

Users won't tolerate AI features that make their interface sluggish. Performance must be a first-class design consideration.

Strategies:

  • Optimistic UI: Show expected results immediately, update if AI changes them
  • Progressive loading: Show partial AI results rather than waiting for complete analysis
  • Smart caching: Pre-compute AI features for common scenarios
  • Graceful timeouts: Fall back to non-AI behavior if processing takes too long
If AI features slow down your interface, users will disable them or abandon your product.

User Control and Customization

Give users granular control over AI behavior.

Different users have different comfort levels with AI. Some want maximum automation, others want AI only as occasional help.

Control mechanisms:

  • Global settings: Overall AI behavior preferences
  • Feature-level toggles: Enable/disable specific AI features
  • Sensitivity adjustments: How aggressively AI offers suggestions
  • Privacy controls: What data AI can learn from

Example in action

VS Code lets developers adjust GitHub Copilot's suggestion frequency from "aggressive" to "conservative" to "manual-only." Same AI, different levels of involvement based on user preference. Some developers want constant suggestions, others only want help when they explicitly ask.

Advanced Integration Patterns

As AI integration matures, more sophisticated patterns emerge.

Multi-Surface Intelligence

Consistent AI behavior across web, mobile, and desktop.

AI features should work seamlessly across all platforms where your product exists, learning from behavior on one platform and applying it to others.

Implementation challenges:

  • Cross-platform feature parity
  • Shared AI learning across devices
  • Context handoff between platforms
  • Platform-appropriate interaction patterns

Example in action

Google Photos' AI-powered search works identically on phone, tablet, and web. Search for "beaches" and it finds beach photos across all your devices. The AI model is shared, but the interface adapts to each platform's interaction patterns.

Collaborative AI

Multiple users working with shared AI systems.

Team-based tools need AI that learns from the entire team while respecting individual preferences.

Design considerations:

  • Team-wide vs. individual AI settings
  • How AI learns from multiple users
  • Conflict resolution when preferences differ
  • Privacy in shared AI learning

Example in action

Figma's AI features can learn from an entire design team's patterns while still respecting individual designer preferences. Team-wide components get AI suggestions based on collective usage, but personal files respect your individual design patterns.

Common Integration Mistakes

Even well-intentioned AI integration can go wrong. Avoid these common pitfalls:

Making AI too prominent or distracting Sparkles and glowing borders everywhere make interfaces feel gimmicky, not intelligent.

Forcing users to learn new interaction patterns AI should enhance familiar patterns, not replace them with entirely new interactions.

Inconsistent visual treatment of AI features AI features scattered across your product should have consistent visual language.

Over-automating and removing user control AI that acts without user awareness or approval feels intrusive and breaks trust.

No fallback when AI features are unavailable If your interface breaks when AI fails, you haven't integrated properly.

Treating all AI features the same way Different AI capabilities need different integration patterns. Chat isn't always the answer.

Measuring Integration Success

How do you know if your AI integration is working? Look beyond AI accuracy metrics to measure actual user value.

Key Success Metrics

Efficiency improvements:

  • Time to complete common tasks
  • Number of clicks or interactions required
  • Error rates and correction frequency

Adoption indicators:

  • Percentage of users engaging with AI features
  • Frequency of AI feature usage
  • Retention of users with AI enabled vs. disabled

User satisfaction:

  • Net Promoter Score for AI features
  • User feedback and feature requests
  • Support ticket volume related to AI

Workflow integration:

  • How often users switch away from AI features
  • Context-switching frequency
  • User preference for AI vs. manual methods
The best AI integration is measured by improved user outcomes, not just AI feature usage.

Questions for Product Teams

Before integrating AI into your interface, ask:

Where would AI add the most value? Focus on high-frequency, high-friction workflows first.

How can AI enhance existing workflows? Don't create new workflows, enhance current ones.

Does this need to be chat? Question the default. Many AI features work better inline.

How do you maintain visual consistency? AI features should match your design system.

What's your fallback? Interfaces must work when AI is unavailable or disabled.

How do users control AI behavior? Different users want different levels of AI involvement.

These questions help you integrate AI thoughtfully rather than adding it everywhere "because AI."

Beyond the Chat Bubble

The future of AI in products isn't more chat windows. It's intelligence woven seamlessly into interfaces users already understand and love.

The best AI integration is invisible until needed, helpful without being intrusive, and enhances rather than replaces existing workflows.

This requires moving beyond the "AI feature" mindset to "AI-enhanced product" thinking. It's not about adding an AI component, it's about making your entire product more intelligent.

Earlier in this series: We explored designing conversational AI for when chat IS the right pattern, building co-pilot experiences, and designing for AI failures. This article complements those foundations by showing when and how to integrate AI into traditional interfaces.

At Clearly Design, we help teams embed AI naturally into existing interfaces. We don't just add AI features, we reimagine entire workflows with intelligence baked in from the start. Let's create AI experiences that enhance rather than disrupt.

Integrate AI Seamlessly

We help teams embed AI naturally into existing interfaces. Let's create AI experiences that enhance rather than disrupt user workflows.