Thoughts on

design +

crafting delightful digital products

Why AI Products Fail (And How Better Design Saves Them)

Most AI products don’t fail because the technology doesn’t work, they fail because the experience doesn’t work and users don’t adopt the product. Complex outputs, confusing interfaces, and broken trust leave users frustrated or skeptical. In this article, we unpack the common reasons AI-powered tools underperform, and how thoughtful design can turn a black box into a trusted co-pilot. If you’re investing in AI, invest in design first.

How to Design User Experiences That Makes AI Feel Human

As AI become part of everyday software, product design is evolving from making interfaces to orchestrating intelligent, human-like interactions. This post explores where design fits in the age of AI, the new skills product teams need, and how founders can create agent experiences that feel trustworthy and natural.