Case Studies
Real-world examples of custom design & development solving real world problems
See how clear design & development can solve real world problems for your business.
Ongoing
Since Sep 2024
AI Phone Answering for Small Business
Two Years of Product Design for Hey Rosie: From a Blank Canvas to a Design System
Hey Rosie
In 2024 an AI phone receptionist had no UI patterns to borrow, only the wrong ones. Rosie needed a product a non-technical owner could set up like briefing a new hire, that avoided chat-style AI patterns, and that could change every week for two years without drifting apart.
Engagement
2 years, ongoing
One flat monthly subscription since Sep 2024
Process
Figma to dev-ready
Every feature shipped from an annotated Figma spec
Foundation
1 design system
Lifted out of Figma into rosie.tasteprofile.io as the source of truth
Website Design
Since 2024
AI Phone Answering for Small Business
Hey Rosie's Website: Making a Missed Call the Whole Story
Hey Rosie
Hey Rosie needed a site that makes a busy small-business owner feel the cost of a missed call in one scroll, stays editable by the team in Framer, keeps affiliate and campaign attribution intact on the way to signup, and holds up when three plans are compared feature by feature.
Hero
Rive animation
A custom missed-call animation instead of stock video
Pricing
3 plans, 48 features
One comparison component, fed by a feature grid
CTA
Attribution built in
Coupon, affiliate and UTM tags carried into signup
Feature Design + Prototype
2 weeks
Financial Planning Software
Designing Budgets for Wealthstack: Bringing Monthly Cashflow into a Long-Term Planning Tool
Wealthstack
Wealthstack helps advisors plan the slow money: retirement, insurance, investments. To move closer to the money people feel every month, they wanted a Budgets feature that captures income and expenses for both salaried and incorporated households, tracks snapshots over time, and feels like a native part of the planning tool rather than a bolt-on.
Prototype
Fully interactive
The whole Budgets module built and clickable, both templates, real capture
Coverage
Every state
Empty, seeded, single and multi-snapshot, salaried and corporation
Framework
Grow / Give / Live
A values-based budget model advisors and clients can plan around
Feature Design + Prototype
3 weeks
AI Phone Answering for Small Business
Designing the Test Call for Hey Rosie: Onboarding Built Around the Moment Rosie Answers
Hey Rosie
Hey Rosie's value lands the moment a new customer hears Rosie answer a real call. Onboarding needed a guided Test Call step that handles dialing, the live call, processing, and what Rosie captured calmly, then asks for feedback only once that proof has landed.
Prototype
Fully interactive
Every call state built and clickable, from dial to feedback
Variants
3 explored, 1 kept
Three end-of-call designs compared in the prototype, one shipped
Outcome
Ideas cut early
Features the team assumed they wanted were dropped after a quick prototype
Feature Design + Prototype
2 weeks
Employee Feedback Software
Designing Live Q&A for Suggestion Ox: A New Feature That Had to Feel Native
Suggestion Ox
A feedback product with strong product-market fit wanted to add Live Q&A for meetings: moderator controls, AI moderation, live answers, and audience upvoting. The feature had to feel like a native part of the existing system, and it had a lot of moving screen states to get right.
Prototype
Fully interactive
Every state built and clickable, not mocked up flat
Tooling
State switcher
Jump to any screen state to evaluate and plan them all
Handoff
Style guide for dev
Backend team builds the feature from a defined system
Product Redesign + AI
6 weeks
Real Estate Technology
Modernizing an Established Property CRM with AI, One Working Prototype at a Time
Nekst.com
An established property CRM with a large customer base needed to modernize dated screens and layer in AI. Changing a live product this size is expensive to get wrong, and static mockups couldn't show how it would actually feel.
Timeline
6 weeks
From first concept to a dev-ready product direction
Approach
Prototype-first
Decisions made on real behavior, not static mockups
Output
AI-ready design system
A style guide the team and AI tools extend from one source of truth
MVP Development
4 weeks
Real Estate Technology
Building Nekst Directory: A Two-Sided Marketplace MVP for Real Estate Professionals
Nekst.com
A real estate transaction platform needed a professional directory to connect agents with qualified transaction coordinators, admins, and service providers while maintaining quality through vetted profiles.
Time to Market
4 weeks from concept to launch
Rapid MVP development to test market demand
Quality Control
Admin approval workflow
Built-in vetting process to maintain high professional standards
Foundation for Growth
Scalable architecture
Designed for expansion based on early user feedback
Internal Tool Replacement
3 weeks
Media Production
Creating ScribeKit: From $10K+ in SaaS Costs to Under $2 per Project
Podcast Production Agency
A podcast production agency was spending thousands annually on transcription software with per-user licensing, credit-based pricing, and limited collaboration features.
Cost Reduction
From $10K+/year to <$2/project
Eliminated recurring SaaS fees and pay-per-credit pricing
Team Collaboration
100% improvement
Shared workspace replaced shared logins to the same account
Feature Control
Full ownership
Foundation for custom features built to their exact workflow
MVP Development
6 weeks
Recruitment & Staffing
Candidate Portal: Transforming Recruitment with a UX-First Platform
Cloud Accountant Staffing
A recruitment company needed to differentiate from traditional staffing agencies by giving employers direct access to browse, filter, and interview pre-vetted accounting candidates through a sophisticated self-service portal.
User Adoption
1,350+ signups in 6 months
Strong market validation from employers seeking accounting talent
Platform Engagement
30,500+ page views
Average of 23 pages per visitor showing deep exploration
Interview Conversion
120+ booked interviews
9.2% signup-to-interview rate demonstrating qualified traffic