Launch Videos That Actually Explain Your Product

Why SaaS companies need explainer videos

Prospects don't understand what you do. You're getting traffic to your site, but bounce rates are high. People read your hero copy and still don't get it. Complex products need more than text. They need visual storytelling that shows the value in 60-90 seconds.

Features don't sell themselves. You launch new features and adoption is slow. Existing customers don't notice. Prospects don't understand the value. A feature launch video explains what it does, why it matters, and how to use it. Drives adoption and makes launches feel like launches.

Sales demos take too long to show value. Your sales team spends the first 10 minutes of every demo explaining basics. Prospects zone out or drop off. An explainer video gets everyone on the same page before the sales call. Your team spends time on questions and objections, not product education.

Paid ads don't convert because the concept is unclear. You're driving traffic with ads, but conversion rates are terrible. People click but don't understand the product fast enough. Video ads with clear explanations convert better than static images with vague promises.

Competitors with worse products are winning with better marketing. They have slick videos on their homepage. You have walls of text. First impressions matter. Professional explainer videos signal credibility and make complex products feel accessible.

How we create videos that convert

We produce animated explainer videos specifically for SaaS companies. Not generic motion graphics. Videos designed to clarify complex products and drive conversions.

Problem-solution storytelling, not feature lists. We don't make videos that list features. We tell stories: here's the problem, here's how your product solves it, here's what happens next. Narrative-driven videos that connect emotionally while explaining logically.

Scripts written for your specific audience. Technical founders selling to developers need different language than marketing teams selling to executives. We write scripts tailored to how your audience thinks and what they care about. Clear language, no jargon unless your audience speaks that jargon.

Modern motion graphics, not cartoon characters. Clean 2D animation that feels professional and on-brand. We match your brand colors and visual style. The animation serves the story—no unnecessary flourishes that distract from the message.

Built for conversion, not just views

We optimize videos for homepage placement, landing pages, and sales funnels. The goal isn't to win awards. It's to explain your product clearly and move prospects toward a signup, demo, or purchase.

Voiceover and sound that matches your brand

Professional voiceover talent (you choose from samples), custom background music, sound effects. Audio quality matters. Bad audio makes great visuals feel amateur. We deliver studio-quality sound.

Fast turnaround without sacrificing quality

Most agencies quote 8-12 weeks for explainer videos. We deliver in 4 weeks. Tight process, clear milestones, no endless revision cycles. You get a high-quality video fast so you can launch or ship features without waiting.

What's included

Pre-Production:

Discovery call to understand your product, audience, and goals
Competitive video research (what works in your space)
Script development (60-90 second narrative)
Script revisions based on your feedback
Voiceover talent selection (you choose from samples)

Production:

Storyboard development (visual outline of each scene)
Style frames (visual direction before full animation)
Design of all visual elements (characters, UI mockups, icons, etc.)
Animation of all scenes with motion graphics
Professional voiceover recording
Background music and sound effects

Post-Production:

Audio mixing and mastering
Final color grading and polish
Revisions based on feedback (up to 2 rounds)
Multiple format delivery (1080p, 4K, square, vertical for social)
Closed captions/subtitles file

Delivery:

Full-length video (60-90 seconds)
Multiple export formats (MP4, MOV, WebM)
Thumbnail images for video players
30 days of minor revision support

Timeline:

Week 1: Discovery, research, script development
Week 2: Storyboard and style frames, voiceover recording
Week 3: Animation production
Week 4: Sound design, revisions, final delivery

How it works

Step 1: Understand Your Product (Week 1) — We start with a deep-dive call. What does your product do? Who's it for? What's confusing prospects right now? What action do you want viewers to take after watching? We research your competitors' videos to see what's working in your space. Then we write a script that explains your product clearly in 60-90 seconds.

Step 2: Design the Visual Story (Week 2) — We create a storyboard showing each scene of the video. You see the flow before we animate anything. We design style frames that show the visual direction—colors, character style, UI mockups. We also record voiceover during this phase so timing is locked before animation starts.

Step 3: Animate Everything (Week 3) — We bring the storyboard to life. Scene by scene animation with smooth transitions. We share a draft for your feedback. You tell us what needs adjusting. We make revisions. The animation explains your product visually while the voiceover guides the narrative.

Step 4: Finalize and Deliver (Week 4) — We add background music, sound effects, and polish the audio mix. Final color grading and quality checks. We deliver the video in multiple formats (homepage embed, social media, ads). You get all files. Use it anywhere. We provide 30 days of support for minor tweaks after delivery.

Real world example

Here's an example of a product launch video we created. This animated explainer video demonstrates how we combine clear storytelling, modern motion graphics, and professional sound design to explain complex SaaS products in an engaging way.

Pricing

$8,000 - $10,000 for most SaaS explainer videos

What affects pricing

$8K (standard 60-second explainer):

60 seconds of animation
Standard 2D motion graphics style
One voiceover talent option
Standard background music from licensed library
2 rounds of revisions
Delivery in standard formats

$9K (typical project):

60-90 seconds of animation
Custom visual style tailored to brand
Multiple voiceover talent options to choose from
Custom or premium music selection
2 rounds of revisions
Social media cuts (square, vertical)

$10K (feature-rich or technical):

90 seconds of animation
Complex product demonstrations or UI mockups
Technical or data-heavy visualization
Premium voiceover talent
3 rounds of revisions
Multiple deliverable formats
Subtitle files in multiple languages

What's NOT included in base price

These are available as add-ons:

Additional languages: +$1-2K per language (translated script + native voiceover)
Social media cuts (15-30 sec versions): +$500-1K depending on complexity
Extended length (over 90 seconds): +$2-3K per additional 30 seconds
Custom illustrations or 3D elements: +$1-3K depending on scope
Ongoing video updates/maintenance: Quoted separately based on changes

Compare to alternatives

Freelance animator:

Cost: $3-6K
Risk: Inconsistent quality, no project management
Timeline: 6-8 weeks (slower, less structured process)
Best for: Very tight budgets, simple animations

Traditional video production agency:

Cost: $15-30K
Pros: High production value, full-service teams
Timeline: 8-12 weeks
Best for: Enterprise budgets, brand campaigns

DIY with templates:

Cost: $200-500 (tools + stock assets)
Quality: Generic, looks like everyone else's video
Time: 2-4 weeks of your time (steep learning curve)
Best for: Internal training videos, not customer-facing

Our approach:

Cost: $8-10K
Timeline: 4 weeks
Advantage: SaaS-focused storytelling, professional quality, fast delivery
Best for: Product launches, feature releases, homepage videos

Questions to consider

Before we talk, think through these:

What's the primary goal of the video? Homepage explainer? Feature launch? Sales enablement? Paid ads? The goal shapes the script and call-to-action. Be specific about what action you want viewers to take.

Who's the target audience? Developers? Marketers? Operations teams? Executives? Enterprise buyers? The language, pacing, and technical depth changes based on who's watching.

What's confusing about your product right now? What do prospects not understand? What takes too long to explain? What questions come up repeatedly? The video should address these head-on.

Do you have brand guidelines or visual preferences? Colors, fonts, illustration styles? We can match existing brand materials or create a visual direction if you're early stage.

Where will the video live? Homepage hero? Product pages? Landing pages? Social media ads? Knowing placement helps us optimize aspect ratio, length, and pacing.

What's your timeline? Launching soon? Announcing at a conference? Need it for a funding pitch? We work backward from your deadline to ensure delivery on time.

Frequently asked questionsFAQ