Your Product Works. Now Make It Look Like It.

Here's what we're hearing from revenue-stage companies

Your product works, but it looks like it's from 2018. You built fast. You found customers. But now when you demo to enterprise prospects, the dated interface makes you look less credible. Competitors with worse products look more professional because they invested in design.

You built it yourself, and it shows. Engineers built a product that works. But the UI feels clunky. Forms are confusing. Navigation doesn't make sense to new users. Your team knows how to use it, but onboarding new users takes forever because the UX is counterintuitive.

Design debt has accumulated over years. You've added features as you grew. Each new feature was designed in isolation. Now your product feels like five different products stitched together. Nothing is consistent. Users get confused moving between sections.

Users complain about the experience but keep using it anyway. They don't leave because your functionality is valuable. But NPS scores are lower than they should be. Support tickets about "how do I..." are constant. Users tolerate your product instead of loving it.

Here's how we solve it

We audit your product's UX and redesign the UI. You get modern designs and UX strategy your team implements.

This is design work, not development. We deliver Figma files, design systems, UX recommendations, and optionally Tailwind CSS component code. Your team handles the implementation in your codebase. You maintain control, we provide the design expertise.

Not just visual polish. We audit user flows, identify friction points, and redesign the entire experience. It's UX strategy plus modern UI design. Better flows and better visuals.

UX audit comes first

We analyze your product like real users would. We review analytics, watch session recordings, read support tickets, and identify where users struggle. The UX audit tells us what to fix before we design anything.

Modern UI design system

We create a complete design system: colors, typography, spacing, components. Every screen designed in Figma with all states (loading, error, empty, success). Your developers get clear specs for implementation.

Data-informed design decisions

Every design change is justified by user data or UX best practices. We're not redesigning for aesthetics. We're solving actual user problems identified in the audit. Design decisions are documented and explained.

Optional: Tailwind CSS components

If you want implementation-ready code, we can deliver Tailwind CSS components. They're production-quality HTML/CSS, but your team still integrates them into your framework. This is optional and adds to project cost.

What's included

Discovery & UX Audit:

Product walkthrough and feature inventory
User behavior analysis (analytics, session recordings, heatmaps)
Support ticket review (common confusion points)
User flow mapping (identify friction and drop-off points)
Competitive analysis (what standards users expect)
Stakeholder interviews (business goals and priorities)
UX audit report (prioritized list of issues to address)

UX Strategy & Recommendations:

User flow optimization recommendations
Navigation restructuring proposals
Onboarding redesign strategy
Form and input improvements
Error state and empty state recommendations
Mobile responsiveness strategy
Accessibility recommendations (WCAG compliance)

UI Design Deliverables:

Complete design system (colors, typography, spacing, grid)
Component library designs (buttons, cards, tables, forms, etc.)
All key screens designed in Figma with full specifications
All states designed (default, hover, active, disabled, loading, error)
Data visualization redesigns (if applicable)
Style guide and design documentation
Developer handoff documentation

Optional Add-on (Additional Cost):

Tailwind CSS component code (production-ready HTML/CSS)
Component implementation support
Design QA during your team's implementation

Timeline:

Week 1: Discovery, audit, and UX strategy
Weeks 2-3: UI design system and component designs
Weeks 4-5: Full screen designs and specifications
Week 6: Refinement, documentation, and handoff

How it works

Step 1: UX Audit (Week 1) — We use your product like a real user. We analyze analytics to see where people get stuck. We read support tickets to understand complaints. We interview your team and customers. We deliver a UX audit report with prioritized issues and recommendations.

Step 2: Design System & UI Design (Weeks 2-4) — We create the design system (colors, typography, components). We redesign key screens and workflows in Figma. You review designs, provide feedback, we iterate. Every design decision is explained and justified. You see the full vision before implementation starts.

Step 3: Final Designs & Specifications (Weeks 4-5) — We design remaining screens, all interaction states, and edge cases. We create developer handoff documentation with full specifications. If you purchased component code, we build Tailwind CSS components during this phase.

Step 4: Handoff & Support (Week 6) — We deliver all Figma files, documentation, and any code. We walk your team through the designs and answer questions. Your team implements in your codebase on your timeline. We're available for design questions during your implementation phase.

Pricing

$15,000 - $25,000 for UX audit + UI redesign

What affects pricing

Lower end ($15-18K):

Single product area (one workflow or feature set)
5-10 core screens
Existing design system to extend
Straightforward component library
Design delivery only (no component code)

Mid-range ($18-22K):

Multiple product areas
10-20 core screens
Creating new design system from scratch
Complex data visualization or dashboards
Advanced interactions and states
Optional: Add Tailwind CSS component code (+$3-5K)

Higher end ($22-25K):

Full product redesign
20+ screens with comprehensive states
Multiple user roles with different views
Extensive data-heavy interfaces
Complete component library rebuild
Includes Tailwind CSS component code

What's NOT included in base price

These are available as add-ons:

Tailwind CSS component code: +$3-5K depending on complexity
Implementation support: +$5-8K for hands-on help integrating designs
Design QA during your implementation: +$2-3K for ongoing review
User testing sessions: +$2-4K for moderated user testing

We also have a number of teams that go onto our design subscription to make ongoing support easier and more predictable from a budget perspective.

Compare to alternatives

Full product rebuild:

Cost: $75-150K
What you get: Rebuilt codebase
Good for: Major architecture changes needed

Hire senior product designer:

Cost: $10-15K/month (3-4 month minimum)
What you get: Design work at one person's pace
Good for: Ongoing design needs

Traditional design agency:

Cost: $40-80K
What you get: Design files, often slow process
Good for: Enterprise budgets and timelines

Our approach:

Cost: $15-25K
What you get: UX audit + complete UI redesign in Figma + handoff docs
Good for: Teams who can implement designs themselves

Questions for product teams

Before we talk, think through these questions. They help us scope the redesign properly:

Which parts of your product need the most improvement? Core dashboard? Specific workflows? Everything? The more focused, the faster and cheaper. We can always phase additional areas later.

Do you have user behavior data and analytics? Session recordings, heatmaps, funnel data? This makes redesigns much more effective. We improve based on real usage, not assumptions.

What do users complain about most? Support tickets, feature requests, user interviews? These tell us where to focus. If users say "confusing navigation," we know that's priority one.

What's your current tech stack? React, Vue, Angular, something else? We work in your stack. If you're on something obscure, we need to know upfront.

Do you have an existing design system? Colors, fonts, component library? If yes, we extend it. If no, we create one. This affects timeline and cost.

Can we do a gradual rollout? Feature flags, beta testing, phased releases? This reduces risk. If not technically possible, we plan differently.

Frequently asked questionsFAQ